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Fairlife milk has been making headlines since Coca-Cola announced its plans to expand the brand nationwide last month. The ultra-filtered milk claims to be better for you and tastes great, but one thing that has people scratching their heads is that it does not need to be refrigerated. So, how is this possible?

Ultra-Pasteurization

Fairlife milk uses a process called ultra-pasteurization. This means that the milk is heated to a higher temperature than traditional pasteurization, which kills all the bacteria, including the good ones that can spoil milk. The milk is then sealed in a sterile, airtight bottle that keeps bacteria from entering the milk. This process is also used with other products like cream, sour cream, and yogurt.

Ultra-pasteurization has many benefits, including a longer shelf life and fewer bacteria. Fairlife milk can sit on the shelf for up to six months, which is much longer than traditional milk that typically lasts around two weeks. This can be a huge benefit for consumers who want to stock up on milk without worrying that it will go bad quickly.

The Benefits of Ultra-Filtered Milk

Fairlife milk is not only ultra-pasteurized, but it is also ultra-filtered. This means that the milk is passed through a series of filters that remove impurities, including the lactose and some of the sugars. The result is a milk that is higher in protein and lower in sugar than traditional milk. This makes it a popular choice for athletes and people who are watching their sugar intake.

Additionally, because Fairlife milk is ultra-filtered, it is not necessary to add any artificial growth hormones to the milk. This means that it is a healthier choice for consumers who are concerned about what they are putting into their bodies.

The Bizarre Ad Campaign

A bizarre ad campaign accompanied the rollout of the Fairlife brand, which had some people scratching their heads. The ads featured women in suggestive poses made out of milk. The ads were quickly pulled after public backlash, but it did bring attention to the brand.

Despite the weird ads, Fairlife milk is an excellent choice for consumers who want a healthier, longer-lasting option for their milk. The ultra-pasteurization and ultra-filtration processes make it one of the most innovative products on the market today.

The Controversy

Despite the benefits of ultra-pasteurization and ultra-filtration, some people are concerned that Fairlife milk is not a natural product. They argue that milk is supposed to be a healthy, natural food that comes straight from the cow. However, Fairlife milk does not contain any harmful chemicals or additives, and the processes used to create it are safe and effective.

In a world where food safety is a top concern for consumers, Fairlife milk offers a safe and healthy alternative to traditional milk. Whether you are an athlete looking for a high-protein, low-sugar option, or someone who wants a longer-lasting milk, Fairlife is an excellent choice.

Spoilage

One of the most significant benefits of Fairlife milk is that it has a longer shelf life than traditional milk. However, it is still important to properly store the milk to ensure that it does not spoil. Once the milk is opened, it should be refrigerated and consumed within seven to ten days.

Overall, Fairlife milk is an excellent option for anyone looking for a healthier, longer-lasting milk. The ultra-pasteurization and ultra-filtration processes make it an innovative and safe product that is sure to be a hit with consumers.

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